The original third-party video game maker for the Atari 2600 was Activision, formed by four disgruntled Atari game designers looking for more respect and a bigger piece of the financial pie. Former music industry exec Jim Levy, as well as venture capitalist Richard Muchmore, rounded out the company’s management.
Activision saw the writing on the wall for video game consoles in 1983. That was the year they pivoted from consoles onto computer platforms, porting popular hits like Kaboom! and River Raid to the Atari 8-bit XL line, as seen in the ad featured today in the Cortex.
Moving to computers helped the storied company survive the big video game crash of 1983-84, allowing them to become one of the biggest video game companies operating today.
For more information on the history of Activision and the Atari 2600, consult your local Dot Eaters entry.