The 7800 ProSystem, a home video game console by Atari.

The 7800 ProSystem

7800 ProSystem - Dead Last


Atari 1986

Too Little, Too Late

Atari’s follow-up to the 5200 fares slightly better than its predecessor, at least in terms of lifespan. The entire hardware and software staff at Atari is put behind the new project, originally labeled the 3600, in late 1983 after exhaustive market research is conducted in an attempt to determine exactly what features gamers are looking for in a home machine. Also onboard is Cambridge, MA based General Computer Corporation, who design an advanced graphics chip for the system. Named MARIA, this new piece of hardware can generate 256 colours at once, with a screen resolution of 320×192 pixels. It also figures in a complete revamping of the “Player/Missile” style of sprite handling, a system essentially used by every Atari console and computer since the VCS/2600 in 1977. As such, the new game unit can handle up to 100 moving objects on-screen at the same time. Having learned a lesson from the much-maligned analog controllers of the 5200, Atari includes regular style Precision Pro-Line joysticks with the 7800. Players do lose something in the bargain, though: system options such as Pause, Start and Select are moved off the controllers, where they had been conveniently placed on the 5200,  and onto the front of the 7200 case.

The entire system, complete with out-of-the-box 2600 compatibility, is introduced as the 7800 ProSystem by Atari CEO James Morgan at the Summer CES in Chicago in 1984. Trumpeting the system as having the most advanced graphics of any current video game console or home computer system, the new high-end console has an announced retail price of $150. In line with the current mania for home console computer conversion kits, such a device is also profiled at CES, called the 7800 Computer Keyboard. Developed by GCC, it offers 4K RAM, expandable to 20K, and is stated by Atari to be priced under $100. Profiled hardware peripherals for the add-on computer include a modem cartridge called Atari Terminal, the AtariLab science kit, and a BASIC cartridge. A program called The Word Processor is also announced, and users will be able to use this and other application software due to the keyboard add-on being compatible with most equipment made for the Atari 8-bit computers, such as printers. Also touted at CES is the ability to save game scores on the 7800 with the announced Hi-Score cartridge. With this plugged into the cartridge slot and another game inserted into the top of it, users are able to keep the score results for up to 65 play sessions. The purchase of the consumer division of Atari by Jack Tramiel in the fall of 1984, however, spells doom for the 7800 and its sundry paraphernalia. Some 7800 units had trickled out onto the market under Morgan, but Tramiel places a freeze on almost all video game projects at Atari and focuses the company more towards the home computer market and their 16-bit ST computer line.

 

The Atari Entertainment System?

Even though the once-fearsome Atari name is losing its potency, it still has enough power to strike fear in the hearts of Nintendo brass. In 1983, enjoying success with their Famicom videogame unit in Japan, the company approaches Atari with the hopes that they will build and distribute the Famicom in North America. With Atari’s financial troubles mounting and draconian terms imposed by Nintendo president Hiroshi Yamauchi, the deal eventually falls through.

Game Attempt

The Jack Tramiel-led Atari Corp. eventually reintroduces the 7800 at the winter 1986 CES, along with the redesigned, smaller 2600. Included with the 7800 is the cartridge Pole Position II, and there are only three other game titles available for sale at the console’s debut: well-worn arcade hits  Asteroids, Joust and Ms. Pac-Man. A library of nearly 60 games eventually builds up for the system during its run, with the 7800 selling over 3.5 million units between 1986 and 1990. However, in a market distrustful of Atari’s past failures and now dominated by product from Nintendo and Sega, Atari has to sell the units for under $80, a very low-profit margin indeed. In early 1992, along with the old warhorses 2600 and 400/800 computer line, Atari announces the end of production of the 7800. logo_stop

 


Sources (Click to view; inert links are kept for historical purposes)



Atari 7800 Sales Figures (1986 – 1990)
InfoWorld, “News: Atari Intros Advanced Game” by Scott Mace, pg. 13, Jun 11 1984
Pole Position II, Asteroids, Joust and Ms. Pac-Man 7800 game boxes from EmuMovies: http://emumovies.com Compute!, “Software Power!: The Summer Consumer Electronics Show” by Selby Bateman, pgs. 32-41, Aug 1984
2009 Gamasutra article by Matt Matthews
Santa Ana Orange County Register, “New Atari is on the way, but old unit not obsolete”, by Michael Blanchet, pg. D5, Sept. 3, 1982
Compute!, “Report From: The Winter Consumer Electronics Show” by Tom R. Halfhill, pgs. 30-41, April 1986
Antic, “Atari’s New Computers” by Jon Bell, pgs. 22 – 24, May 1987
Syracuse Post-Standard, “Video Players All Wired Up”, by Carol L. Cleaveland, pg. D-1, Dec. 14, 1982
Image of the 7800 keyboard from Electronic Games, “Readers Replay: 7800 Already Gone?”, pg. 18-19, Nov 1984. Retrieved from the Internet Archive, Electronic Games magazine collection
Image of the Atari 7800 with labels taken at the Videogame History Museum display, CGE 2014 in Las Vegas
Atari 7800 – Wikipedia

Referenced Books (Click to view)



Comments >>

  1. avatarJeff Fulton

    Not Entirely accurate. Yes, the 7800 went to TRU and KB Bargain bins, but it did have a nice lifespan in the USA and abroad with a decent selection of titles (more and better ones available today). Actually over 3 Million were sold and it was a better seller in the USA than the SMS. I had both and feel the SMS was a better system (with better games), but the 7800 had it charms and provided a nice profit cushion for the Tramiel Atari when they needed it them most.

    Reply
  2. avatarMarty Goldberg

    I’m not sure that “pin their hopes” is accurate either. There was genuine hesitation on going with Yamauchi’s very one sided deal. First and foremost was the fact that it was a yet unreleased/unproven console when they approached Atari (they were shown a wirewrap), and the engineers were split on which was the better tech (GCC’s MARIA and it’s larger sprite capacity or Ninteno’s PPU). Likewise, Yamauchi’s deal required Atari to release their Atari branded Famicom world wide by that Christmas ’83 (this was already during the spring ’83), get all the parts from Nintendo from console to cartridge (Atari was just allowed to do their own cases and packaging) and a guaranteed minimum order. So they had some right to their hesitation, and they were looking to stall signing anything until MARIA was further along so they could more properly evaluate the two. Then the Coleco incident happened, then Kassar was let go, and then Morgan came on and froze all new projects. By that time Yamauchi decided Nintendo should go it alone.

    Reply
    1. avatarWilliam

      It’s funny that so much emphasis would be placed on which had the better graphics chip, both companies having a pissing contest in that regard, when ultimately a game console lives and dies by their games. Sure, the technology inside is the tool the game developers use, but what really counts is what happens in front of the Toys R’ Us shelves: here’s one console with 4 year old arcade game translations, and here’s the other with Super Mario Bros.!

      Reply

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