Yet another Chicago-based pinball company, Stern Electronics enters the arcade videogame scene in 1980 with a creative spin on Space Invaders called, not-so-creatively, Astro Invader. Their sophomore effort storms the industry with a vengeance the same year, titled Berzerk. Stern is founded by Sam Stern, who forms the company out of the ashes of Chicago Coin, a pinball and arcade amusement company started in 1932 and eventually entering bankruptcy in 1977. Stern employee Alan McNeil has just finished work assisting on pinball game Meteor, a tie-in game with the 1979 special-effects extravaganza movie of the same name by American International Pictures. With its success, Stern brass then decide McNeil is ready to take on the video game market. Working at Stern subsidiary Universal Research Laboratories in the suburbs of Chicago, McNeil has an idea for a game based on a dream he has had of playing a B&W robot game, as well as reminisces of the classic BASIC game Robots (aka Daleks in the UK, from the salt-shaker shaped villains in their popular SF TV series Doctor Who). McNeil also draws inspiration for the game from Fred Saberhagen’s Berserker series of SF novels about a race of murderous robots built by ancient beings, designed to destroy all life, and the band of Earth descendants who battle them. While games like Atari’s Indy 800 and Namco’s Galaxian have ushered in colour graphics, Stern amazingly sees colour as a fad and Berzerk‘s video hardware initially matches McNeil’s black and white dream. But as more colour games start hitting the market, the system is quickly retooled to follow suit.
Intruder alert! Intruder alert!
In the game the player guides the onscreen runner through a maze of up to 64,000 randomly created rooms (if they can last long enough to see them all) while avoiding the indigenous population…up to 11 robots each screen, spewing laser death. The humanoid must make his way past his adversaries to the exits at the top and sides of each screen, armed with only his own laser gun, his intelligence and an 8-way photo-optical joystick. The robots, however, are as dumb as posts…they often get in the way of each other’s shots or bump into one another, all such actions causing quick disintegration. Also for the player to avoid are the electrically charged walls, which spell destruction for all who touch them. And added to the mix is Evil Otto, pure malevolence in the form of a smiling, bouncing ball, used by McNeil in lieu of a forced time-limit to keep players from loitering in a room after the robots have been eliminated. He gets the name from Dave Otto, a sadistic security chief who had terrorized the Berzerk creator during his tenure at game maker Dave Nutting Associates, by locking McNeil and his fellow employees out of the building to enforce a noon-hour lunch, as well as piping “beautiful” music into every room. As the game progresses the robots get faster and Otto makes his appearance sooner. If the player is able to get one of the top five high scores, in a video game first it will be immortalized by a battery backup system that preserves them even if power to the cabinet is unplugged. Along with some impressive character animations on the running humanoid and the shifty-eyed robots, Berzerk features groundbreaking speech synthesis, in the form of a National Speech microchip. A 30-word vocabulary is used for the phrases, such as “Intruder Alert! Intruder Alert!”, “Chicken, fight like a robot!”, “Destroy the humanoid”,”The humanoid must not escape”, and the famous attract mode accusation “Coins detected in pocket!”. It isn’t a massive vocabulary, but with the cost of digitization at $1000 a word it’s the best the company can afford.
During the test-market phase at a Chicago singles bar, Berzerk proves to be a major attraction indeed. After causing show buzz with its premiere at the October 1980 AMOA in Chicago, the release of Berzerk soon after has it go on to become the biggest arcade hit for Stern, selling upwards of 50,000 units. A new building and three shifts are required to keep up with demand as 300 units are produced a day. This in spite of the dodgy optical joystick with the game that has to eventually be replaced by a Wico stick.
Destroy the Humanoid!
Unfortunately, Berzerk also goes down in the history books as the first videogame to apparently kill people. The first case is 19 year-old Jeff Dailey, who suffers a massive heart attack after posting a score of 16,660 on a Berzerk machine in January 1981. 18 year old Peter Burkowski is in Friar Tuck’s Game Room in Calumet City, Ill. for about 15 minutes at around 8:30pm Saturday April 3 1982, and puts his initials up twice on the high score list on the Berzerk machine there. He turns and puts a quarter into another machine, then falls to the ground. He is dead within half an hour. The cause of death is a heart attack, and while an autopsy finds previously undetected scar tissue at least two-weeks old on Burkowski’s heart, the coroner does not rule out prolonged stress from the videogame as the triggering factor. The Burkowski incident later becomes fodder for right wing cranks such as Phyllis Schlafly in their support of laws to ban videogame sales to minors.
McNeil goes on to further fame, however, as creator of Macromind’s Director and MediaMaker programs, which then evolve into MacroMedia, and eventually are folded into Abode’s Creative Suite bundle of media manipulation programs. While Stern themselves never quite reach the upper echelon of game producers like Atari and Midway, they are however one of the bigger secondary players in the arcade market, with titles including Astro Invader (1980), Scramble (1981), Super Cobra (1981), Amidar (1982), Bagman (1982), Pooyan (1982), and Tutankham (1982). They also ride the laser game fad with the anime-based Cliff Hanger in 1983.
Sources (inert links are kept for historical purposes)
Associate-manuel-dennis, comp. “Stern’s ‘Berzerk’ Is Hit At AMOA.” Cash Box 29 Nov. 1980: 37-38. Internet Archive. 26 Sept. 2016. Web. 6 Oct. 2019. <https://archive.org/details/cashbox42unse_27/page/36>. Stern Electronics, Inc. premiered its latest video game, “Berzerk,” at the recent AMOA exposition and the new piece was enthusiastically received by show visitors who crowded into the booth daily to play it.; The player, pursued by programmed robots across the video screen through a maze of up to 64,000 rooms, avoids robot attack with the use of a joy stick, a newly designed photo-optical feature that enables players to move images in eight different directions. In a video scoring-feature first, the game is equipped with a battery of backup RAM that enables Berzerk to sore and display the tip five high scores to date, even if the game is unplugged.
Associate-manuel-dennis, comp. “Passing the 10,000 Mark.” Cash Box 9 May 1981: 43. Internet Archive. 26 Sept. 2016. Web. 6 Oct. 2019. <https://archive.org/details/cashbox42unse_49/page/n43>. Image of Stern people celebrating 10,000th Berzerk cabinet, 1981
Atari Age, “EPROM Report”, pg. 9 Vol. 1 Num. 2 (relaunch), Jul/Aug 1982
Video Games, “Blips – Death of a Video Gamer”, by Stephen Kiesling, pgs. 14 – 15, Oct 1982
“1983 Atari Coupon Calendar.” Edited by Savetz, 1983 Atari Coupon Calendar, Internet Archive, 14 June 2017, archive.org/details/1983AtariCouponCalendar. Close up image of 2600 Berzerk artwork
a9k.info – Alan McNeil info – www.a9k.info
Electro Mechanical Arcade Machines – historyofracinggames.files.wordpress.com/2007/06/005-em-machines4.pdf
The Arcade Flyer Archive – www.arcadeflyers.com/?page=home
CoinOpSpace.com – Berzerk – Classic Arcade Game Forum – www.coinopspace.com
wikia – Frenzy – Encyclopedia Gamia – gaming.wikia.com/wiki/Frenzy
Amicus Brief, Eagle Forum Education & Legal Defense, In Support of Petitioners against Video Software Dealers Association and Entertainment Software Association, Jun 22, 2009, pg. 14
C. (2020, May 11). Atari 5200 3D Box Pack (All Official Releases). Retrieved August 25, 2020, from https://emumovies.com/files/file/4053-atari-5200-3d-box-pack-all-official-releases/ Images of game boxes for Atari 5200 versions of Berzerk and Super Cobra
EmuMovies. “Vectrex 3D Box Pack.” EmuMovies. N.p., 25 Oct. 2016. Web. 23 Aug. 2020. Image of box for the Vectrex versions of Scramble
WallyWonka. “Atari 2600 3D Boxes Pack.” EmuMovies. N.p., 26 Nov. 2019. Web. 19 Aug. 2020. Images of game boxes for Amidar and Tutankham on the Atari 2600
RetroNi. “Emerson Arcadia 2001 3D Boxes Pack.” N.p., 20 Apr. 2018. Web. 25 Aug. 2020. Image of box for the Arcadia 2001 version of Astro Invader
EmuMovies. “Atari 8-Bit 3D Box Pack.” EmuMovies. N.p., 17 Feb. 2016. Web. 23 Aug. 2020. Image of Pooyan box, Atari 8-bit
Yaron. “Commodore 64 3D Boxes Pack (Template Included).” EmuMovies. N.p., 26 July 2019. Web. 19 Aug. 2020. Image of C64 box for Bagitman
Thanks to Alan McNeil for his additional information provided for this entry.