Category Archives: advertising

The Visual Cortex: Intellivision Attacks!

Today the Visual Cortex is sporting an Intellivision magazine ad, featuring the system’s well-heeled attack dog, author George Plimpton.

Plimpton featured prominently in a series of attack ads by Mattel that highlighted their system’s advanced graphics capability, especially when compared with the anemic visuals of their chief rival, Atari’s VCS/2600 unit.  You might be excused for thinking, “Why Plimpton?”.   Well, Plimpton came to national prominence as a kind of high-brow intellectual for the Budweiser set, a sportswriter who would poke fun at his high-falutin’ ways by attempting to play sports at the pro level and then write about his haplessness.  So he was a pretty good fit for the Intellivision, which specialized in sports games like NFL Football and MLB Baseball that blew away the Atari versions in terms of both graphical quality and realistic gameplay.  Here is the ad:

Plimpton lets Atari have it.

These hard hitting attack ads irked Atari president Ray Kassar so much that he complained about the “unfairness” of the comparisons to the TV networks airing them and threatened legal action.  Eventually Atari would come out with their own version of the highly intellectual pitchman; a child dressed up in a suit and glasses who would  point out the versions of popular arcade games that were absent on the Intellivision.  Of course, Mattel then struck back with Plimpton schooling their own version of the pint-sized pitchman.

As a couple of bonuses, here is John Hodgman’s spoof on the Plimpton ad, used to shill his own book The Areas of My Expertise in 2006,  as well as a link to Newground’s hilarious (and fun to play) fake web-based ColecoVision game George Plimpton’s Video Falconry, created in 2011.

Hodgman plays ball.
Click to play.

For more information on the Intellivision and the Great Mattel/Atari Video Game Wars, consult your local Dot Eaters entry.

Celebrity Video Game Ads

Phil Hartman hot under the collar
over Activision’s Ice Hockey

digthatbox.com has a compilation page featuring a plethora of links to video game ads featuring celebrity spokespersons.  Everything from Carol Channel shilling Atari to William Shatner hawking the VIC-20 computer.  There’s quite a few “before they were famous” moments, with Christian Bale dancing to Pac-Man cereal, and Jack Black espousing the daring tales of Pitfall Harry.

You can check them out here:

via N4G.com