Microsoft and a documentary film crew have today unearthed some cartridges of Atari’s E.T. The Extra-Terrestrial game for the 2600, buried as “defective materials” by the company some 30 years ago as the video game industry was crumbling like so much cheap cement.
The only thing “defective” about E.T. was its inscrutable and endlessly frustrating gameplay. Atari mother corporation Warner Communications paid Steven Spielberg 21 million dollars for the home console and arcade game rights to the movie, and programmer Howard Scott Warshaw hammered out the game in a breakneck six week deadline to get it out in stores for Christmas 1982. Warshaw was present today among spectators viewing the excavation of his most infamous creation.
A run of five million cartridges were released to stores: only one million eventually sold, becoming a well-publicised flop that tarnished Atari’s reputation with retail game buyers and furnished another nail in the company’s coffin. Along with surplus cartridges for other games, as well as various hardware prototypes, a convoy of tractor-trailer trucks shipped the unsold copies of E.T. to the landfill in Alamogordo, New Mexico where they were literally swept under the rug.
E.T. wasn’t solely responsible for the video game market cratering in 1983 – 1984, as a lack of technical innovation and the booming home computer market also took their toll. But it remains a touchstone of the hubris and failure that helped bury the greatest video game company in the world, and with it an entire industry.
For more information on E.T. and the Great Video Game Crash, consult your local Dot Eaters entry.
Photo of unearthed E.T. cartridge from the Twitter account of Larry Hryb, aka Major Nelson, @majornelson