When Garry Kitchen and a bunch of other Activision programmers left the company, they founded Absolute Entertainment in 1986, following a grand tradition of naming their new venture higher in the alphabet than their last. It was the same thing they had done to Atari when they left that company. Here is a description of the circumstances around their departure, outlined in the Atari/VCS/2600 Bitstory entry here at The Dot Eaters:
Then, one day in 1979, [David] Crane finds himself intently analysing a list of numbers on piece of paper. It is a memo from the marketing department, a part of Atari that has flourished with the ouster of engineer Bushnell and the instalment of salesman Kassar. The list, circulated throughout consumer engineering, ranks game sales figures for 1978, with each game as a percentage of overall sales for the company. It is Marketing’s not so subtle advice to the programmers: make more games like those at the top of the list, and less of those at the bottom. It also has an unintended effect on Crane and fellow game creators Larry Kaplan, Alan Miller and Bob Whitehead… they learn that the four of them are responsible for all of the top-selling games, 60 percent of cartridge sales for the year. With the knowledge that Atari made 100 million in sales that year, you don’t need a degree in computer mathematics to know that the four of them, each pulling in a salary of $25,000 – $30,000, have accounted for $60 million in sales for Atari. Armed with this evidence, the four meet with Kassar to request more financial compensation for their efforts. The CEO is unmoved, suggesting that making games is a team effort and their contribution on par with the assembly workers on the line who fit together the cartridges. Soon after this exchange, the group get in touch with an attorney about incorporating their own business, making software for game consoles. Kaplan leaves Atari soon after the meeting with Kassar, with Crane, Miller and Whitehead not far behind. The Gang of Four has left the building.
They must have taken some ideas with them when they left Activision because the following 1991 ad is for a redo Absolute did of Activision’s Space Shutte: A Journey Into Space, originally done by Garry’s brother Steve Kitchen for the 2600 in 1983. Absolute’s version, Space Shuttle Project, was designed by John Van Ryzin for the NES, a man who may be more popularly known as the creator of the great H.E.R.O. on the 2600 while he was at Activision. He helped his compatriots found Absolute, which Garry Kitchen eventually shuttered in 1995. Still, the company flew pretty high when it was making some great games for the 90’s top game machines.