Ad for the Jaguar, a video game system by Atari

Don't order yet! Look what else you get!

The Dreadful 1995 Atari Jaguar Infomercial

If you can think of anything less cool and hip and high technology than a television infomercial, please write in and let me know. But the ad gurus working for Atari in the mid-90′s thought this format would be a great way to move the Jaguar off shelves.

The Jag had already been on the market two years, and in 1995 had Sony’s PlayStation and the Sega Saturn breathing down its neck. Touted by Atari as the first 64-bit game machine, inside there were actually two 32-bit chips called Tom and Jerry connected to system memory by a 64-bit wide data path. This configuration made developing games for the machine difficult, hence third-party games were slow in coming. Meanwhile, the game libraries of its rivals swelled, and Atari discontinued the struggling Jaguar the next year.

Hard to see why, with hip and happening advertising like this. C’mon, Bob!