Logo for Magnavox, makers of the Odyssey 2 video game console

Comin' at ya! Magnavox logo, 1981

PONG at the Press of a Button: The Magnavox 4305 TV Set

Mr. Peabody, set the Wayback Machine to 1951, when Ralph Baer was working for Loral Electronics Corporation. Tasked to develop “the world’s best television receiver”, Baer figured that while it’s great to improve the picture and sound of TV, what the medium really needed was viewer participation with the device, instead of just passively sitting there staring at the boob tube. One of his ideas is to include some kind of game to be played, but Loral ultimately ash-cans the whole endeavor, deciding that the market couldn’t bear the price tag of a super TV set. Bear, of course, would move on to Sanders Associates, where he would develop a standalone home video game system, that would become the first such marketed device, licensed by Magnavox and released in 1972 as the Odyssey.

Photo of Baer plays the Odyssey 100, circa 1977
Ralph Baer plays the Odyssey 200, circa 1977

Ultimately, Baer’s dream of an interactive TV would be realized by Magnavox when they release the 4305 TV model in 1976. Forget separate boxes, wires and RF modulators you had to screw onto antenna leads… this baby has an electronic ping-pong game at the touch of a button! While a modern marvel, dedicated TV games would go the way of the dodo after the release of programmable game systems like the Fairchild Channel F, or more dramatically with Atari’s powerhouse Video Computer System (VCS)…. later know as the 2600. Still, even those system required gamers to slog a big square console from its hidey-hole, flip the switch on the box connected to your TV, fumble around for the cartridge. The Magnavox 4305 TV? Just push a button to serve your friends or family some humble pie on the electronic tennis court.

Magnavox 4305, a TV/home video game hybrid
The Magnavox 4305 finally integrates the TV and video game, as Baer had originally envisioned, 1977

For more info on Ralph Baer and his amazing Odyssey video game console, check out our in-depth article on the first home video game system here.