In my article about the Nintendo Entertainment System, I paint a picture of then-Nintendo president Hiroshi Yamauchi as an iron-willed leader who’s uncompromising nature was famous in the video game industry. Today it was announced on Namco’s Japanese-language website that one of the few people to go up against Yamauchi has passed way at the age of 91: Namco founder Masaya Nakamura.
Started in 1955, Nakamura Manufacturing Company of Tokyo was initially an installer and operator of amusement park rides atop a department store in Yokohama, Japan. Becoming Namco in 1972, they entered the video game industry by purchasing the Japanese subsidiary of Atari from that company’s founder, Nolan Bushnell, in 1974. They would go on to not only trailblaze in the industry by developing one of the first full-colour and sprite-based video games with Galaxian in 1979, Namco would help solidify the video game market in North America a couple of years later with a blockbuster hit by employee Toru Iwatani, featuring a little yellow circle with a wedge of a mouth named Pac-Man.
It would be during the heydays of the NES when Nakamura would face-off with the most powerful company in the industry. Nintendo’s powerhouse game console had a draconian third-party licensee program, forcing makers of NES games to fork over a 20 percent royalty on sales and give exclusivity to Nintendo’s game machine for two years, among other financial hardships. Although Namco had been one of the first licensees for the NES, Nakamura would chafe under these restrictions and call out Yamauchi in the press for his licensing system, stating that “Nintendo is monopolizing the market, which is not good for anyone.” Namco then allied itself more closely with Nintendo’s competition at the time, most notably with Sega and their Master System and Genesis machines. Due to Nakamura’s resistance, as well as accusations from the U.S. Justice Department over various monopolistic practices, Nintendo would eventually drop the exclusivity clause from their developer contracts.
Merging with Japanese toy and video game company Bandai in 2005, Bandai-Namco today remains one of the few early arcade game companies still producing games. They have the assured and fearless guidance of Masaya Nakamura to thank for it.